50 Business Classics

Your shortcut to the most important ideas on innovation, management and strategy
Product Number: EB00693454
Released: Apr 03, 2018
Business Term: Purchase
ISBN: #9781473661196
Publisher: Nicholas Brealey
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Description

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume. 50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: · Entrepreneurship · Leadership · Management · Strategy · Business history · Personal development · Technology and innovation Summarizing the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

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Author(s): Tom Butler-Bowdon
Original Publish Date: Apr 03, 2018

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eAudio
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Author(s): Tom Butler-Bowdon
Narrator(s): John Chancer
Product Number Z100141568
Released: Aug 21, 2018
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469099859

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