Burn the Business Plan

What Great Entrepreneurs Really Do
Product Number: EB00711041
Released: Jan 16, 2018
Business Term: 2 Year
ISBN: #9781476794365
Publisher: Simon & Schuster
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Description

Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this "thoughtful study of 'how businesses really start, grow, and prosper'...dispels quite a few business myths along the way" (Publishers Weekly). Carl Schramm, the man described by The Economist as "The Evangelist of Entrepreneurship," has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history-Apple, Microsoft, Google, Facebook, and hundreds of others-achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.

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Author(s): Carl J. Schramm
Original Publish Date: Jan 16, 2018

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CD
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Author(s): Carl J. Schramm
Narrator(s): Tom Parks
Product Number BN12385
Released: Jan 16, 2018
Business Term: Purchase
Publisher: Brilliance Audio
ISBN: #9781511307499

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