Sensemaking

The Power of the Humanities in the Age of the Algorithm
eAudio - unabridged
Audio (7.30 hours)
Product Number: Z100105654
Released: Mar 21, 2017
Business Term: Purchase
ISBN: #9781478972587
Narrator/s: Jeremy Maxwell
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Description

We live in the age of algorithms. But what happens when number crunching fails to solve a company's problems? Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with the culture, language, and history of customers. He calls this technique "sensemaking" and illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and solve their thorniest problems. In a time when liberal arts graduates fear for their prospects, Sensemaking is a welcome, transformative vision for success in the twenty-first century.

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Author(s): Christian Madsbjerg
Original Publish Date: Mar 21, 2017

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