The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
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by Dominic Dodd, Ken Favaro
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"A variety of inputs--visual, auditory, tactile, verbal--can help grab and hold our attention, says the author of this captivating discussion. Narrator Lloyd James does his part in promoting listeners' attention with his energetic interpretations and understated enthusiasm. He's especially deft at using pauses to heighten the importance of certain words and phrases. These skills complement the author's fluid writing, which describes the science behind entering people's consciousness and remaining prominent in an age of continual interruptions. The author, a former editor at a social media company, balances the studies he cites with memorable cross-cultural stories and interviews with prominent leaders. His insights about the power of subtle word choices to change attitudes--for example, "gun safety" vs. "gun control"--will fascinate anyone with a product or cause to promote--or a politician he or she wants you to vote for. T.W. © AudioFile 2016, Portland, Maine"
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