The Science of Capturing People's Attention
CD - unabridged
Audio (7 discs)
Product Number: DD15887
Released: Mar 03, 2015
Business Term: Purchase
ISBN: #9781481533591
Narrator/s: Lloyd James
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The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

All formats/editions

Author(s): Ben Parr
Narrator(s): Lloyd James
Product Number Z100087273
Released: Mar 03, 2015
Business Term: Purchase
Publisher: HarperAudio
ISBN: #9780062373670
Author(s): Ben Parr
Product Number EB00425234
Released: Mar 03, 2015
Business Term: 26 Circ
Publisher: HarperOne
ISBN: #9780062324207

Professional reviews

"A variety of inputs--visual, auditory, tactile, verbal--can help grab and hold our attention, says the author of this captivating discussion. Narrator Lloyd James does his part in promoting listeners' attention with his energetic interpretations and understated enthusiasm. He's especially deft at using pauses to heighten the importance of certain words and phrases. These skills complement the author's fluid writing, which describes the science behind entering people's consciousness and remaining prominent in an age of continual interruptions. The author, a former editor at a social media company, balances the studies he cites with memorable cross-cultural stories and interviews with prominent leaders. His insights about the power of subtle word choices to change attitudes--for example, "gun safety" vs. "gun control"--will fascinate anyone with a product or cause to promote--or a politician he or she wants you to vote for. T.W. © AudioFile 2016, Portland, Maine"

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