Super Mario

How Nintendo Conquered America
eAudio - unabridged
Audio (8.35 hours)
Product Number: Z100096192
Released: Jun 21, 2015
Business Term: Purchase
ISBN: #9781481571623
Narrator/s: Ray Porter
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The story of Nintendo's rise and the beloved icon who made it possible Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable; Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

Author(s): Jeff Ryan
Original Publish Date: Aug 04, 2011

All formats/editions

Author(s): Jeff Ryan
Product Number EB00396930
Released: Jun 05, 2014
Business Term: 2 Year
Publisher: Portfolio
ISBN: #9781101517635

Professional reviews

"Ryan explores the history of Nintendo and the evolution of video games through the iconic Super Mario. Ray Porter has a great voice for this production since he sounds largely like the primary demographic: a 20- or 30-something male with a passion for video games. Ryan argues that the success of Nintendo is not the power of its graphics but the fun factor, made explicit through the icon of Super Mario and his appearance in many great games. Porter's delivery is lively and enthusiastic; he maintains a good energy throughout the reading. His strong projection helps navigate the sometimes-ridiculous game descriptions as well as punctuates Ryan's insights. Porter's joviality makes one wonder if he himself has also been a fan of Nintendo. L.E. (c) AudioFile 2011, Portland, Maine"

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