The nearly three billion people living on two dollars a day are not just the world's greatest challenge-they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability." Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
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"A new concept for anti-poverty strategies deserves a narration style that is appropriate for a business-related title. William Hughes is the man to deliver such a style; he makes the intricate explanations in this work more personable through a conversational delivery. HeÕs not afraid to employ the pause whenever neededÑslight breathers after chapter titles and section headings, for example, allow listeners to contemplate the large-scale economic concepts being presented. HughesÕs emphatic, deliberate tone and moderate pace make this title accessible for the lay person interested in the socioeconomics of global poverty and the development of the modern financial system. M.R. © AudioFile 2013, Portland, Maine"
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