Guerrilla Marketing

Secrets for Making Big Profits from Your Small Business
eAudio - unabridged
Audio (11.83 hours)
Product Number: Z100097258
Released: Jun 21, 2015
Business Term: Purchase
ISBN: #9781483054162
Narrator/s: Edward Lewis
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Description

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.

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Author(s): Jay Conrad Levinson
Original Publish Date: Jan 01, 2007

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