Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands
CD - unabridged
Audio (6 discs)
Product Number: CA0142
Released: Mar 26, 2014
Business Term: Purchase
ISBN: #9781490604947
Please log in to view pricing

Description

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. In this book, internationally respected executive coach and brand strategist Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories with the aim of helping readers master the 'Six Core Mindshare Methods' (Clarify, Commit, Collaborate, Connect, Communicate, and Contribute). Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Bundle:

Please login to view pricing, or register now
Capture the Mindshare and the Market Share Will Follow
Product Number: BX00028948
Product Number:CA0142
Product Number:Z07765

You can find this title in the following lists:

All formats/editions

eAudio
x-large
Author(s): Libby Gill
Narrator(s): Libby Gill
Product Number Z07765
Released: Mar 01, 2014
Business Term: Purchase
ISBN: #9781490605067
x-large
Author(s): Libby Gill
Narrator(s): Libby Gill
Product Number Z100155747
Released: Oct 08, 2019
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469025933

Sign up for our email newsletter