The Fortune Cookie Principle

The 20 Keys to a Great Brand Story and Why Your Business needs One
eAudio - unabridged
Audio (3.63 hours)
Product Number: Z07771
Released: Mar 01, 2014
Business Term: Purchase
ISBN: #9781490605128
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you' ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand' s story from the inside out. It' s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don' t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.


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The Fortune Cookie Principle
Product Number: BX00028957
Product Number:CA0148
Product Number:Z07771

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Audio - Pub Library - Adult Bestseller Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Healthcare - Adult Collection
Recorded Books Unlimited Access Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio for Higher Education

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Author(s): Bernadette Jiwa
Narrator(s): Bernadette Jiwa
Product Number CA0148
Released: Mar 26, 2014
Business Term: Purchase
ISBN: #9781490605005