Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, the authors demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike.
This title is part of (or scheduled to be part of) the following subscriptions:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Art Markman, Ph.D.
by Lior Zoref
by Richard Branson
by Bernd H. Schmitt
by Terry R. Bacon, Ph.D.
by William R. Seagraves
by Cass R. Sunstein
by William Bridges
by Nassim Nicholas Taleb
by Jeffrey Krames
by David M. Darst
"Fans of Malcolm Gladwell's OUTLIERS or Stephen Dubner's FREAKONOMICS will latch on to the good sense put forth here in what the authors call "good choice architecture." Narrator Sean Pratt's delivery is professorial in the best sense of the word. He keeps the tone upbeat and entertaining without overmodulation. Whether discussing how to get kids to make better choices in the cafeteria or how to increase employee enrollment in 401(k)'s, his voice is cheerful and relaxed yet energized with enough enthusiasm to keep the interest level high. Refreshingly easy to follow, this book is full of "ah-ha!" moments, thanks to good research and common-sense advice on how to stop making the same mistakes again and again. D.G. (c) AudioFile 2009, Portland, Maine"
Sign up for our monthly email newsletter