Kay-Yut Chen's work has been featured in Newsweek, Financial Times, and the Wall Street Journal. Marina Krakovsky is a contributing reporter to Scientific American. Here they present the results of studies involving behavioral economics to show how applying basic scientific principles to the business realm can achieve untold levels of success and prosperity. "Chen and Krakovsky reveal the secrets of how to apply the scientific method to your business practices."-Daniel H. Pink, best-selling author of Drive
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