Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History
eAudio - unabridged
Audio (3.12 hours)
Product Number: Z08321
Released: Feb 01, 2014
Business Term: Purchase
ISBN: #9781490618296
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Description

Marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan present a not-so-new business model perfected by one of the 20th-century's most influential bands. On their way to the top, the Grateful Dead broke every rule in the music industry and cultivated an active community of fans in the process. Scott and Halligan show listeners how to use the same principles employed by the Grateful Dead to create lasting partnerships with fans and untold levels of success.

Bundle:

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Marketing Lessons from the Grateful Dead
Product Number: BX00030264
Product Number:Z08321
Product Number:CA313

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio - Pub Library - Adult Bestseller Collection
RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection

All formats/editions

CD
x-large
Product Number CA313
Released: Jun 24, 2011
Business Term: Purchase
ISBN: #9781461814153
eBook
x-large
Product Number EB00061927
Released: Aug 19, 2013
Business Term: Purchase
Publisher: Wiley
ISBN: #9780470940846

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