Andy Boynton, dean of the Carroll School of Management at Boston College, and business innovator Bill Fischer are idea hunters-and they want to turn other business leaders into idea hunters too. Radically altering the notion of where great ideas come from, Boynton and Fischer present an eclectic group of past and present business leaders who succeeded by looking for new and innovative ideas all around them and then putting those ideas into practice.
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"In making the point that the creation of ideas is a process that can be improved by exercising it in specific ways, the authors use fascinating examples of innovation in business, science, and the arts. They show how idea generation can be institutionalized (such as Google's allowing employees 20% of their work time for independent projects) and describe practices we can adopt individually such as fostering interest in what others are doing, connecting with people and information outside our normal realm, always taking notes, and acting on ideas as soon as possible. Sean Pratt's understated performance is a good vehicle for the book's exciting message that ideas are vital and worth nurturing. He wisely defers to the content, which builds slowly and becomes more pointedly prescriptive and inspirational in the concluding chapters. T.W. (c) AudioFile 2012, Portland, Maine"
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