A sought-after speaker and entrepreneur, John Warrillow also contributes to Inc.com and WSJ.com. In this captivating business parable, Warrillow speaks from personal experience when he chronicles the tale of Alex-the head of a start-up advertising agency looking to sell his profitable business. The key, according to family friend Ted, is to build a successful business that stands on its own once its creator is out of the picture. Ted goes further and outlines strategies designed to build just such a company.
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