Explaining the Complicated So Anyone Can Understand
CD - unabridged
Audio (6 discs)
Product Number: CA0397
Released: Jan 23, 2015
Business Term: Purchase
ISBN: #9781490649849
Narrator/s: Sean Pratt
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"In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: Distill details and data into big ideas Deliver meaning to audiences Use storytelling to captivate and educate Humanize content to make complicated ideas more tangible Layer harder ideas on top of easier ideas Strip away complex language, jargon, and acronyms Use analogies to explain unfamiliar areas Master new digital modes of expression And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling."


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Product Number: BX00033448
Product Number:Z09409
Product Number:CA0397

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Author(s): Frank Pietrucha
Narrator(s): Sean Pratt
Product Number Z09409
Released: Mar 14, 2015
Business Term: Purchase
ISBN: #9781490649962
Author(s): Frank Pietrucha
Product Number EB00723626
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814433690