Tilt

Shifting Your Strategy from Products to Customers
eAudio - unabridged
Audio (6.00 hours)
Product Number: Z09573
Released: Mar 14, 2015
Business Term: Purchase
ISBN: #9781490649986
Narrator/s: Walter Dixon
Please log in to view pricing

Description

"Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. "Upstream," product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found "downstream," where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage."

Bundle:

Please login to view pricing, or register now
Tilt
Product Number: BX00033462
Product Number:Z09573
Product Number:CA0399

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio - Pub Library - Adult Bestseller Collection
RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Audio - World-Wide Library Collection
Recorded Books Unlimited Access Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio for Higher Education
RBdigital Unlimited Audio - Healthcare - Adult Collection

You can find this title in the following lists:

All formats/editions

CD
x-large
Author(s): Niraj Dawar
Narrator(s): Walter Dixon
Product Number CA0399
Released: Jan 23, 2015
Business Term: Purchase
ISBN: #9781490649863

Sign up for our email newsletter