Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
eAudio - unabridged
Audio (6.30 hours)
Product Number: Z100090159
Released: Mar 17, 2015
Business Term: Purchase
ISBN: #9781494590826
Narrator/s: Peter Berkrot
Publisher: Tantor Media, Inc
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Description

In today's world, every company is at risk of having a "Kodak Moment"-watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.

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Original Publish Date: Mar 17, 2015

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription
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All formats/editions

CD
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Narrator(s): Peter Berkrot
Product Number DD17440
Released: Mar 17, 2015
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781494510824
eBook
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Product Number EB00575046
Released: Feb 10, 2015
Business Term: 2 Year
Publisher: Simon & Schuster
ISBN: #9781451676273

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