Non-Obvious

How to Think Different, Curate Ideas & Predict The Future
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Author(s): Rohit Bhargava
Original Publish Date: Nov 10, 2015
eAudio - unabridged
Audio (5.48 hours)
Product Number: Z100102246
Released: Nov 10, 2015
Business Term: Purchase
ISBN: #9781494598570
Narrator/s: Tom Zingarelli
Publisher: Tantor Media, Inc
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Description

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his bestselling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world. In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

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Non-Obvious
Product Number: BX00047456
Product Number:Z100102246
Product Number:DD22928

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audiobooks - US Collection
RBdigital Unlimited Audiobooks - Canada Collection
RBdigital Unlimited Audiobooks - Gold Curriculum Collection - HE
RBdigital Unlimited Audiobooks - Corporate Core Collection
RBdigital Unlimited Audiobooks - Platinum Curriculum Collection - HE

All formats/editions

CD
x-large
Author(s): Rohit Bhargava
Narrator(s): Tom Zingarelli
Product Number DD22928
Released: Nov 10, 2015
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781494518578

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