Jesus Called—He Wants His Church Back

The One American Christians Love to Ignore
CD - unabridged
Audio (7 discs)
Product Number: BN7613
Released: Jan 05, 2016
Business Term: Purchase
ISBN: #9781501222313
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Thomas Nelson's marketing plans include: utilize Ray's extensive platform to promote Reintroducing Jesus, leverage Ray's speaking engagements, the Thrive Conference, church affiliates, and Bayside's vast church membership to gain awareness for the book, create a launch team to help facilitate a presale campaign 30 days in advance of book release, free with purchase incentive program including sermon series outlines, author videos, Reintroducing Jesus devotionals, and memes for social media sharing, paid advertising with Pastor Resources, Outreach, Relevant, Preaching,, and, Media Hooks: Mega-church pastor calls for a return to Jesus in the church, Has the church gone astray and what can we do about it? PR Initiatives: galleys will be available for promotion and sales assistance, targeting outlets that embraced The Hope Quotient such as Men of Integrity, Leadership Journal, and "Homeword with Jim Burns", newspaper campaign targeting a deep dialogue on the American church and a call back to Jesus' foundation Engaging story-driven approach offers a compelling perspective which opens a crucial discussion for Christians and non-Christians alike Reminds readers who Jesus is and how He came to redeem and restore the lost Identifies how the church has misrepresented Jesus by creating Him in man's image Focuses on the words of Jesus from the Bible Continues the innovative marketing partnership begun with The Hope Quotient and the Bayside Church, Thrive Conference, Compassion, and K-LOVE/Air1 teams