Millennials With Kids

Marketing to this Powerful and Surprisingly Different Generation of Parents World of Unrelenting Change
eAudio - unabridged
Audio (5.72 hours)
Product Number: Z11620
Released: Nov 15, 2015
Business Term: Purchase
ISBN: #9781501906527
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Description

"While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products - Promote purpose beyond the bottom line - Cultivate shareability - Democratize customer experience - Integrate technology - Develop content-driven campaigns that speak to Millennials - And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy."

Bundle:

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Millennials With Kids
Product Number: BX00044013
Product Number:CA0330
Product Number:Z11620

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Audio - Pub Library - Adult Bestseller Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection
RBdigital Audio - World-Wide Library Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection

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All formats/editions

CD
x-large
Product Number CA0330
Released: Dec 15, 2015
Business Term: Purchase
ISBN: #9781501906640
eBook
x-large
Product Number EB00723689
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814436592

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