The Brain Sell

When Science Meets Shopping
CD - unabridged
Audio (8 discs)
Product Number: CA0349
Released: Mar 15, 2016
Business Term: Purchase
ISBN: #9781501908699
Narrator/s: Steven Menasche
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Description

"""Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell."""

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Author(s): David Lewis
Genre: Self Help

Bundle:

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The Brain Sell
Product Number: BX00046004
Product Number:Z11896
Product Number:CA0349

All formats/editions

eAudio
x-large
Author(s): David Lewis
Narrator(s): Steven Menasche
Genre: Self Help
Product Number Z11896
Released: Mar 01, 2016
Business Term: Purchase
ISBN: #9781501908811
eBook
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Author(s): David Lewis
Product Number EB00685539
Released: Sep 29, 2016
Business Term: Purchase
Publisher: Nicholas Brealey
ISBN: #9781473652682

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