The Invisible Touch

The Four Keys to Modern Marketing
CD - unabridged
Audio (7 discs)
Product Number: C04177
Released: Aug 17, 2015
Business Term: Purchase
ISBN: #9781501909276
Narrator/s: George Wilson
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Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

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Author(s): Harry Beckwith
Narrator(s): George Wilson
Product Number Z11917
Released: Apr 01, 2016
Business Term: Purchase
ISBN: #9781501909283

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