Meaningful

The Story of Ideas That Fly
eAudio - unabridged
Audio (3.05 hours)
Product Number: Z12838
Released: Nov 01, 2016
Business Term: Purchase
ISBN: #9781501941122
Narrator/s: Bernadette Jiwa
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Description

"""Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world-to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something-and can't. We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others-helping them to see what's possible for them. Our ideas fly when we show others their wings."""

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Meaningful
Product Number: BX00053920
Product Number:CA0482
Product Number:Z12838

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio Adult Subscription
RBdigital Unlimited Access Audio Subscription - RB titles #2

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Author(s): Bernadette Jiwa
Narrator(s): Bernadette Jiwa
Product Number CA0482
Released: Oct 28, 2016
Business Term: Purchase
ISBN: #9781501941245

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