Leading Digital

Turning Technology Into Business Transformation
CD - unabridged
Audio (8 discs)
Product Number: CT0382
Released: Jul 26, 2017
Business Term: Purchase
ISBN: #9781501941764
Narrator/s: Jonathan Todd Ross
Please log in to view pricing

Description

Become a Digital Master-No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers - How to digitally enhance operations - How to create a digital vision - How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Bundle:

Please login to view pricing, or register now
Leading Digital
Product Number: BX00054201
Product Number:Z12868
Product Number:CT0382

You can find this title in the following lists:

All formats/editions

eAudio
x-large
Narrator(s): Jonathan Todd Ross
Product Number Z12868
Released: Jun 01, 2017
Business Term: Purchase
ISBN: #9781501941771

Stay up-to-date with Recorded Books news