Not Born Yesterday

The Science of Who We Trust and What We Believe
Author(s): Hugo Mercier
eAudio - unabridged
Audio (9.75 hours)
Product Number: Z13240
Released: Jan 28, 2020
Business Term: Purchase
ISBN: #9781501958687
Narrator/s: Jonathan Todd Ross
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Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe?and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion?whether by religious leaders, politicians, or advertisers?fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures?when we accept false confessions, spread wild rumors, or fall for quack medicine?are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.


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Not Born Yesterday
Product Number: BX00061144
Product Number:Z13240
Product Number:C04755

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Author(s): Hugo Mercier
Narrator(s): Jonathan Todd Ross
Product Number C04755
Released: Mar 03, 2020
Business Term: Purchase
ISBN: #9781501958670
Author(s): Hugo Mercier
Narrator(s): Jonathan Todd Ross
Product Number MP2938
Released: Jul 21, 2020
Business Term: Purchase
ISBN: #9781980073031