Digital Sense

The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
eAudio - unabridged
Audio (7.13 hours)
Product Number: Z14244
Released: Apr 19, 2018
Business Term: Purchase
ISBN: #9781501996856
Narrator/s: Walter Dixon
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Description

"Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one-what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success."

Bundle:

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Digital Sense
Product Number: BX00070407
Product Number:Z14244
Product Number:CA0564

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio Adult Subscription
RBdigital Audio World-Wide Library Subscription
RBdigital Unlimited Access Audio Subscription - RB titles #2
RBdigital Audio Pay Per Circ Subscription

You can find this title in the following lists:

All formats/editions

CD
x-large
Narrator(s): Walter Dixon
Product Number CA0564
Released: Apr 09, 2018
Business Term: Purchase
ISBN: #9781501996979
eBook
x-large
Product Number EB00708979
Released: Jul 31, 2017
Business Term: Purchase
Publisher: Wiley
ISBN: #9781119291718

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