Microsoft Secrets

How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People.
CD - unabridged
Audio (14 discs)
Product Number: DD22496
Released: Feb 09, 2016
Business Term: Purchase
ISBN: #9781504674034
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Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has risen to the top of an enormously important industry.

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