Patricia Gucci was born a secret: the love child whose birth could have spelled ruination for her father, Aldo Gucci. It was 1963, the halcyon days for the "must-have" brand of Hollywood and European royalty. Aldo couldn't afford a public scandal, but he could not resist his feelings for Patricia's mother. In In the Name of Gucci, Patricia Gucci charts her parents' untold love story, relying on her own childhood memories as well as an archive of love letters and interviews with her mother. She interweaves her parents' story with that of her own relationship with her father-from a little girl who remained a secret to the moment she was made sole universal heir.
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