Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets
CD - unabridged
Audio (7 discs)
Product Number: DD25682
Released: Jun 14, 2016
Business Term: Purchase
ISBN: #9781504735261
Narrator/s: Sean Pratt
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In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"-- companies that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers to change their expectations and buying habits. Play Bigger is transforming business, showing us how to create the market itself. If you think that having the best product is all it takes to win, you're going to lose.

All formats/editions

Narrator(s): Sean Pratt
Product Number Z100113896
Released: Jun 14, 2016
Business Term: Purchase
Publisher: HarperAudio
ISBN: #9780062471932
Product Number EB00623802
Released: Jun 14, 2016
Business Term: 26 Circ
Publisher: Harper Business
ISBN: #9780062407627

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