The Decline and Fall of IBM

End of an American icon?
CD - unabridged
Audio (3 discs)
Product Number: DD27285
Released: Sep 13, 2016
Business Term: Purchase
ISBN: #9781504771825
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IBM is in serious trouble. Big Blue, as the company is known, tends to rely on magical thinking for its success, but that magic ran out long ago. The trouble began back in the 1990s. As services became commoditized, IBM could compete only by offshoring the work. IBM has essentially sacrificed both its customers and its employees in the name of earnings. The company has cut labor, outsourced as much as possible, and its product quality has suffered. IBM's current CEO has outlined an earnings goal for 2015, and she is not afraid to destroy the company to achieve it. This book outlines IBM's fall from grace, where the company is heading, and what can be done to save it before it's too late.

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