10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work
Author(s): Barry H. Cohen
Original Publish Date: May 22, 2018
Product Number: EB00724698
Released: May 22, 2018
Business Term: 2 Year
ISBN: #9781507209301
Publisher: Adams Media
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10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can "out advertise" the competition-even if you can't outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all-how to effectively measure the success of your advertising.

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