Shoe Dog

A Memoir by the Creator of Nike
CD - unabridged
Audio (11 discs)
Product Number: DD25169
Released: Apr 26, 2016
Business Term: Purchase
ISBN: #9781508211808
Narrator/s: Norbert Leo Butz
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Description

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business-a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream-along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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Author(s): Phil Knight
Awards:New York Times Bestseller

All formats/editions

eBook
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Author(s): Phil Knight
Product Number EB00626327
Released: Apr 26, 2016
Business Term: 1 Year
Publisher: Scribner
ISBN: #9781501135934

Professional reviews

"Many listeners will recall when Nike was an upstart sneaker company. Phil Knight, cofounder and chairman, writes page-turner prose about his adventures in making the company the brand we know today. Narrator Norbert Leo Butz is no less impressive. He infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success. Nike had a shaky beginning, but the intrepid "Swoosh" couldn't be stopped. Butz supplies listeners with the story behind it all. E.E.S. Winner of AudioFile Earphones Award © AudioFile 2016, Portland, Maine"

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