Pre-Suasion

A Revolutionary Way to Influence and Persuade
CD - unabridged
Audio (8 discs)
Product Number: DD26191
Released: Sep 06, 2016
Business Term: Purchase
ISBN: #9781508223191
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Description

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini-all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes."

All formats/editions

eAudio
x-large
Author(s): Robert B. Cialdini
Narrator(s): John Bedford Lloyd
Product Number Z100136174
Released: Feb 12, 2018
Business Term: Purchase
ISBN: #9781508223207
eBook
x-large
Author(s): Robert B. Cialdini
Product Number EB00638565
Released: Sep 06, 2016
Business Term: 1 Year
Publisher: Simon & Schuster
ISBN: #9781501109812

Professional reviews

"Whether you're asking for a raise at work, selling a car, or persuading your spouse you need a weekend away, you can get better results by changing what's in the other person's mind before you make your pitch. Narrating this fascinating audio, John Bedford Lloyd provides a businesslike, confident tone that helps listeners stay engaged with the author's reasoning and the specific techniques offered. Lloyd's calm and deliberate diction is reassuring and doesn't compete with Cialdini's conversational writing. The author uses anecdotes to show that what is in people's minds before we make a request has a big impact on how they respond. With incisive research summaries and sensitivity to the ethical issues involved, this is the complete guide to becoming more effective when influencing others. T.W. © AudioFile 2016, Portland, Maine"

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