Make Some Noise

The Unconventional Road to Dominance
eAudio - unabridged
Audio (14.12 hours)
Product Number: Z100141699
Released: Nov 13, 2018
Business Term: Purchase
ISBN: #9781508278122
Narrator/s: Ken Schmidt
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Description

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company-one of the most celebrated corporate success stories in history-led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson's remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy-the three questions he asks every one of his clients. They assess a company's positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they're talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end "luxury" gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today's marketplace.

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Author(s): Ken Schmidt
Original Publish Date: Nov 13, 2018

All formats/editions

CD
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Author(s): Ken Schmidt
Narrator(s): Ken Schmidt
Product Number DD41085
Released: Nov 13, 2018
Business Term: Purchase
ISBN: #9781508278146
eBook
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Author(s): Ken Schmidt
Product Number EB00724608
Released: Nov 13, 2018
Business Term: 1 Year
Publisher: Simon & Schuster
ISBN: #9781501155635

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