The Catalyst

How to Change Anyone's Mind
eAudio - unabridged
Audio
Product Number: Z100152886
Released: Mar 10, 2020
Business Term: 2 Year
ISBN: #9781508299554
Narrator/s: Keith Nobbs
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Description

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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Author(s): Jonah Berger
Original Publish Date: Mar 10, 2020

All formats/editions

CD
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Author(s): Jonah Berger
Narrator(s): Keith Nobbs
Product Number DD48830
Released: Mar 03, 2020
Business Term: Purchase
ISBN: #9781508299547
eBook
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Author(s): Jonah Berger
Product Number EB00761844
Released: Mar 10, 2020
Business Term: 2 Year
Publisher: Simon & Schuster
ISBN: #9781982108656

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