Transnational Audiences

Media Reception on a Global Scale
Product Number: EB00682014
Released: Aug 04, 2016
Business Term: Purchase
ISBN: #9781509506576
Publisher: Polity
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Description

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

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Author(s): Adrian Athique
Original Publish Date: Jun 07, 2016

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