How to Find the Millennials and Urban Voters the Republican Party Needs to Survive
Original Publish Date: Aug 23, 2016
Product Number: EB00743226
Released: Nov 19, 2018
Business Term: Purchase
ISBN: #9781510717336
Publisher: Skyhorse Publishing
Please log in to view pricing


"A Democrat's worst nightmare . . . Siegfried makes a compelling case for how the GOP can transform itself into a modern day party with broad appeal" (Jessica Tarlov, political strategist and Fox News commentator). With the decline of Republican stalwart supporters—Baby Boomers and rural voters—the GOP faces stiffer and stiffer odds for winning elections at all levels. Millennials (now the largest generation in the United States) and urban residents (the growing majority of the population) are the two groups that are the key to the future—both for America and for any major political party. Unfortunately, the Republican Party has largely put off bringing these vital groups into the fold. In fact, it faces a real identity crisis with them. Mention the words "GOP" or "Republican" and they immediately react negatively. They see the party and its members as being out of touch and focused on the past. What possible reason should they have to vote for them, or even listen to their ideas? GOP GPS offers a roadmap for Republicans to win over these key groups, showing how to do so using conservative values and principles. It addresses a wide array of issues, including social justice, education, marriage equality, debt, and the family. It will challenge all and show that the Republican Party is not the caricature the Left or the media make it out to be. "Evan Siegfried gives his fellow partisans a road map to prosperity even as U.S. demographics shift, if only Republicans will follow it." —Larry J. Sabato, director, UVA Center for Politics "I think [Evan is] exactly right." —Joe Scarborough, co-host of MSNBC's Morning Joe

Sign up for our email newsletter