Think to Win

Unleashing the Power of Strategic Thinking
CD - unabridged
Audio (6 discs)
Product Number: BN8864
Released: Oct 06, 2015
Business Term: Purchase
ISBN: #9781511312660
Narrator/s: Jim Tedder
Publisher: Brilliance Audio
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Description

"It's what business leaders worldwide say is missing in their people that puts them at a competitive disadvantage. It's the difference between winning and failing. It's the key to outsmarting competitors, not losing out to them. It's the ability to think strategically. And for the first time, Think to Win (TTW) demystifies the strategic thinking process and makes it accessible to everyone from the C suite to entry level. The approach is straightforward, not complex, and energizing to learn. No lengthy training, creating algorithms, or committing dozens of rules to memory. Just five guiding principles and an hourglass (yes, hourglass) that maps out the entire TTW process step-by-step. Plus, exercises in each chapter give hands-on practice to use the powerful TTW tools-for gathering just enough data and challenging all assumptions, tackling the right issues, brainstorming productively, identifying winning strategies, and knowing how to communicate and engage people to get things done. And much more. Literally thousands of people, from Fortune 500 companies to start-ups to philanthropies, have learned TTW, applied the learning, and scored incredible wins. It's how Keurig went from regional coffee distributor to national K-Cup powerhouse. It stanched the hemorrhaging and powered the most successful consumer products turnaround at Gillette. It kept the blenders whirring at Jamba Juice with an entirely new business model. It helped church leaders engage their parishioners in a relevant, reimagined mission. And it guided a young administrator on her very successful search for a new position in a jobless, recession environment. Praise for Think to Win comes from all quarters-from CEOs to business school professors to human resource experts to scientists-who know first hand that TTW can "crack the code on thorny strategic issues" with "powerful insights" that can "jumpstart stalled businesses and ignite global opportunities." Think to Win can also make you a winner."

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