Platform Revolution

How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
CD - unabridged
Audio (9 discs)
Product Number: BN9475
Released: Mar 28, 2016
Business Term: Purchase
ISBN: #9781511366588
Narrator/s: James Foster
Publisher: Brilliance Audio
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Description

An inside look at the revolutionary business power of the platformfrom the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uberthese seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody winsexcept traditional cab companies, which are scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution explores the what, how, and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, the authors explain how entrepreneursand traditional companiescan thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

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