The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
CD - unabridged
Audio (7 discs)
Product Number: DD28147
Released: Jan 17, 2017
Business Term: Purchase
ISBN: #9781515905271
Narrator/s: Rob Grgach
Publisher: Tantor Media, Inc
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By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

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Author(s): Joseph Turow
Narrator(s): Rob Grgach
Product Number Z100119004
Released: Jan 17, 2017
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781515925279

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