Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers
CD - unabridged
Audio (6 discs)
Product Number: DD29029
Released: Oct 11, 2016
Business Term: Purchase
ISBN: #9781515912514
Narrator/s: Vanessa Daniels
Publisher: Tantor Media, Inc
Please log in to view pricing

Description

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.

You can find this title in the following lists:

All formats/editions

eAudio
x-large
Author(s): Bridget Brennan
Narrator(s): Vanessa Daniels
Product Number Z100119841
Released: Oct 11, 2016
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781515992516
eBook
x-large
Author(s): Bridget Brennan
Product Number EB00152566
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Crown Business
ISBN: #9780307450401

Sign up for our email newsletter