The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.
In China's Next Strategic Advantage, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets, and all Western businesses should prepare for disruption from their new
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"This audiobook details how China's economy will likely evolve into one that is going to innovate its way to being the largest in the world. China has so far been successful at making products more cheaply by, in some cases, cutting corners and compromising safety. The authors argue that once China begins to transform, the West had better learn how to change its thinking and strategies if it wants to benefit from China's growth. Narrator Derek Perkins takes what could have been a dry tome by two economics professors and makes it a vibrant story that modern businesspeople can ill afford to ignore. Perkins's silky British accent lends authority and heft to the book, and his pacing and pronunciations are impeccable. Perkins is also able to vary his pitch and tone to keep the book engaging. R.I.G. © AudioFile 2016, Portland, Maine"
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