Finding the Edge

My Life on the Ice
eAudio - unabridged
Audio (3.05 hours)
Product Number: Z100108303
Released: Feb 06, 2018
Business Term: Purchase
ISBN: #9781520096483
Narrator/s: Rachel L. Jacobs
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Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.


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Finding the Edge
Product Number: BX00071087
Product Number:DD36851
Product Number:Z100108303

All formats/editions

Author(s): Karen Chen
Narrator(s): Rachel L. Jacobs
Product Number DD36851
Released: Feb 06, 2018
Business Term: Purchase
ISBN: #9781520096469
Author(s): Karen Chen
Product Number EB00710757
Released: Nov 28, 2017
Business Term: 26 Circ
Publisher: HarperCollins
ISBN: #9780062822789