Iconic Advantage

Don't Chase the New, Innovate the Old
eAudio - unabridged
Audio (4.63 hours)
Product Number: Z100108304
Released: Feb 06, 2018
Business Term: Purchase
ISBN: #9781520098340
Narrator/s: Charlie Thurston
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Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.

All formats/editions

Author(s): Soon Yu, Dave Birss
Narrator(s): Charlie Thurston
Product Number DD36856
Released: Feb 06, 2018
Business Term: Purchase
ISBN: #9781520098326

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