Hit Makers

The Science of Popularity in an Age of Distraction
eAudio - unabridged
Audio (11.57 hours)
Product Number: Z100118703
Released: Feb 07, 2017
Business Term: Purchase
ISBN: #9781524735111
Narrator/s: Derek Thompson
Publisher: Books on Tape
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NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal "This book picks up where The Tipping Point left off." — Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators—the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today's most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren't always the best · Why almost all Hollywood blockbusters are sequels, reboots, and ada

Author(s): Derek Thompson
Original Publish Date: Feb 07, 2017

All formats/editions

Author(s): Derek Thompson
Narrator(s): Derek Thompson
Product Number DD28733
Released: Feb 07, 2017
Business Term: Purchase
Publisher: Penguin Group US
ISBN: #9781524735081

Professional reviews

"Does chaos theory explain the success of the rock-and-roll song "Rock Around the Clock"? Did Joseph Campbell and Flash Gordon influence the creation of Luke Skywalker? Why are our aspirational desires (I want to want watch more "Nova") so often in conflict with our actual choices (Let's watch "Real Housewives")? Derek Thompson, with his convincing, professional delivery, addresses these and other hit-making theories in music (the importance of repetition), publishing (the real story behind FIFTY SHADES OF GREY), movies (the science of scriptwriting), news (45% of the population gets its news from Facebook), and design (the formula used by America's greatest designer). Hint: Hits often result from successfully marketing a product that combines something familiar with something new. Thompson manages to keep the audiobook moving briskly and, along the way, debunks some myths such as "going viral" and overnight success. R.W.S. © AudioFile 2017, Portland, Maine"

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