Grown Up Digital

How the Net Generation is Changing Your World
CD - unabridged
Audio (10 discs)
Product Number: BN11176
Released: Nov 07, 2016
Business Term: Purchase
ISBN: #9781536623796
Narrator/s: Brett Barry
Publisher: Brilliance Audio
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"Chances are you know a person between the ages of 11 and 30 whom you've seen doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. This is the first generation to have literally grown up digital-and it's part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a baby boomer or GenXer, this is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community that has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: - How the brain of the Net Generation processes information - Seven ways to attract and engage young talent in the workforce - Seven guidelines for educators to tap the Net Gen potential - Parenting 2.0: There's no place like the new home - Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways never before imagined. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future. "

Author(s): Don Tapscott

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