Let the Story Do the Work

The Art of Storytelling for Business Success
CD - unabridged
Audio (6 discs)
Product Number: BN11495
Released: Jul 27, 2017
Business Term: Purchase
ISBN: #9781536663211
Publisher: Brilliance Audio
Please log in to view pricing


People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to: Capture attention - Engage your audience - Change minds - Inspire action - Bring facts and data to life - Clarify challenging concepts - Pitch persuasively - Fundraise effectively - And more. Never underestimate the power of a great story. Learn to leverage the elements of storytelling--and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

You can find this title in the following lists:

All formats/editions

Author(s): Esther K. Choy
Product Number EB00723746
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814438022

Sign up for our email newsletter