A finalist for the 2016 Financial Times/McKinsey Bracken Bower Prize A leading venture capitalist offers surprising revelations on who is going to be driving innovation in the years to comeScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies - not the techies - who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. It is they who are bringing context to code, and ethics to algorithms.They also bring the management and communication skills, the soft skills that are so vital to spurring growth.Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations are at the center of innovation in business, education, and government, and why liberal arts are still relevant in our techie world.
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"Scott Merriman's narration adds an assertive edge to this big-picture audiobook about what kind of people will be needed for today's technology to truly serve mankind. His clear phrasing and strong vocal tone will appeal to listeners who gravitate toward this type of book. The author, a liberal arts major who became a Google/Facebook techie and venture capitalist, uses enlightening narratives to capture the putative value differences between classical liberal arts people (fuzzies) and science, technology, engineering, and math people (techies). Hartley shows how fuzzies bring something essential to the challenge of managing today's technology: They have the management and communication skills needed to spur collaboration and innovation, and they bring human insights to the conflict between what technology can do versus what it should do. T.W. © AudioFile 2017, Portland, Maine"
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