"If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline-whether you're a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: - Identify the prospects with the greatest potential - Clearly articulate your company's competitive position - Implement account-based sales development using ideal account profiles - Refine your lead targeting strategy with an ideal prospect profile - Start a conversation with people you don't know - Land meetings through targeted campaigns - Craft personalized e-mail and phone messaging to address each potential buyer's awareness, needs, and challenges - Define, manage, and optimize sales development performance metrics - Generate predictable revenue You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals-quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets-and generate more revenue than ever. That's the power of Predictable Prospecting."