Harley Earl, the Rise of General Motors, and the Glory Days of Detroit
CD - unabridged
Audio (7 discs)
Product Number: DD32113
Released: Aug 15, 2017
Business Term: Purchase
ISBN: #9781538416945
Narrator/s: Peter Berkrot
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Harleys Earl's story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the civil war, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father's carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business. As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM's invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country's premier product. His impact was profound. When he retired as GM's VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America's economy, culture, and national psyche.

All formats/editions

Narrator(s): Peter Berkrot
Product Number Z100118532
Released: Sep 18, 2018
Business Term: Purchase
Publisher: HarperAudio
ISBN: #9780062564146
Product Number EB00674524
Released: Sep 18, 2018
Business Term: 26 Circ
Publisher: Harper Business
ISBN: #9780062289094

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